News - Homicide reported in North Highlands - sacbee.com
Emergency personnel are responding to a report of a homicide at the corner of Harris Avenue and Ivy Street in Del Paso Heights.
Law enforcement officers are investigating.
The report was called in to Sacramento County dispatchers at 7:07 p.m.
I hate the Bee.
Who answers the phone?
The new rules mean that the most valuable marketing event is almost always an inbound phone call.
An inbound phone call is the ultimate in short-term permission. The customer or prospect is taking the time to call you. She’s focused, interested, paying attention and willing to trust you.
Think for a minute about how much you spend (and how high up in the organization the discussions go) when it’s time for a new logo or a new Super Bowl ad.
And yet, even though the rules have changed, the lowest-paid, least-respected, highest-turnover jobs in the organization now do the most important marketing work.
The Exclusivity Funnel Formula
It works like this…
1.First you state the facts about the market in the most general terms.
2. Then you narrow the field down a bit using whatever criteria you select.
3. Then you narrow it down to only you or your product based on whatever your unique advantage or USP is.
Let’s use a local loan originator as an example. They sell a commodity product and there are lots of them – so they have trouble making themselves stand apart. Watch how easy it is to separate themselves from the pack, professionally, using the Exclusivity Funnel…
(Step one) “Right now, there are about 200 originators here in Sunnyville.”
(Step two) “Out of those, 7 really do a great job for their clients and I would be comfortable recommending them.”
(Step three) “But to my knowledge, I’m the only lender who spends a minimum of two-hours doing an in-depth analysis of your long range financial objectives, tax issues, investing strategies and more in order to give you a loan that fits like a glove with your goals for retirement.”
Remember, what you “funnel” down to can be anything that you feel is a real benefit to the client and a unique strength of yours.
Secret To Positioning Yourself as “The Expert” in 30-seconds | Copy Ideas.
Next,
I read these websites almost daily.
These sites are just useful. Nothing more.
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May the big door of the web not hit you on the way out.
